The Power of Storytelling in the Adviser's Business

Every day we open our mouths or type emails to send messages to our clients. And we know that if those messages arrive safely in the clients’ hearts and minds then we can form relationships that will profit both sides.

But too many of our messages get dashed to death on the rocks of poor communication because we don’t know the secrets of making them land with power, presence and warmth.

In this webinar, Head of Distribution: Investment Platform, Georgina Smith spoke to David Pullan from The Story Spotters about how the stories we tell, the stories we hear and the stories that people infer through our behaviour are the key to building understanding and trust.

About the Webinar

What you’ll learn:

  • Why stories are key whether you like it or not
  • What stories you need to be telling
  • How to create a narrative hook that grabs attention
  • How to use the main elements of story to keep that attention
  • How to deliver those stories with power and warmth

Date:

TBA

Time:

TBA

CPD Points:

The Speakers

Georgina Smith

Head of Distribution INN8 Investment Platform

David Pullan

Director The Story Spotters